spending by these businesses is increasing. Technology continues to offer the potential for greater
competitiveness, improved efficiency and higher productivity.
The technology value equation is, however, becoming broader. In most industries, organizations continue to
upgrade core business systems and expand in e-commerce, while seeking to exploit new waves of analytics,
mobile, cloud and social media technology.
Adoption of next-generation technologies has been driven by fundamental business trends. More complex
business environments have led to unprecedented growth in analytics. Demand from customers, partners and inhouse
staff has made use of mobile devices routine. Growth in social media has obliged businesses to follow their
customers into new channels. Cloud computing offers new opportunities to reduce IT costs, accelerate solution
delivery and increase flexibility of deployment.
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